How to use the TikTok Engagement Rate Calculator
- Enter a username to pull the public follower, like and video counts, or switch to Single video.
- For a video, type its views, likes, comments, shares and saves from the analytics.
- Compare the result with similar accounts in your niche: engagement depends heavily on account size and content type.
Frequently asked questions
How is TikTok engagement rate calculated?
For a video: (likes + comments + shares + saves) ÷ views × 100. For an account, this tool uses average likes per video ÷ followers × 100, because TikTok only shows total likes publicly.
What is a good engagement rate on TikTok?
There’s no official benchmark. Smaller accounts usually see higher rates than big ones, so compare yourself with creators of a similar size in your niche rather than a single number.
Why is the profile engagement rate approximate?
Public profiles only show total likes and video count, not comments, shares or views per video, so the profile rate is an estimate based on likes.